Loyalty stage within the sales funnel - give your customers some loveJumping on one of my favourite topics here again – the “old” vs “new” way of looking at the sales funnel. In its classic form it finishes...
Why sales teams need a deep understanding of marketing for a good alignmentSales and marketing functions still may seem distinct in a lot of organisations, but their interdependence is undeniable. However, both...
What is sales enablement in 2024?The concept of sales enablement first appeared about 25 years ago. And it became especially "popular" in the last 5 or so years. However,...
Culture vs Strategy – Who wins?In the realm of organisational success, the debate between strategy and culture has long been a topic of discussion. While a well-crafted...