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We’re all in Sales: How every department shapes your brand’s success
“We’re all in Sales” - what a controversial idea, or is it? Ever thought about how someone in accounting might be influencing your...

Maximising Customer Lifetime Value: A Key to Sustainable Growth
Focusing on customer retention and maximising Customer Lifetime Value (CLV) can be significantly more profitable than acquisition. But...

Is your business ready for revenue operations?
Revenue operations (also known as RevOps) align sales, marketing, and customer success teams towards a common goal. The result? According...

Loyalty stage within the sales funnel - give your customers some love
Jumping on one of my favourite topics here again – the “old” vs “new” way of looking at the sales funnel. In its classic form it finishes...

Why sales teams need a deep understanding of marketing for a good alignment
Sales and marketing functions still may seem distinct in a lot of organisations, but their interdependence is undeniable. However, both...

Why the "classic" concept of sales enablement doesn't work anymore
The concept of sales enablement first appeared about 25 years ago. And it became especially "popular" in the last 5 or so years. However,...

Culture vs Strategy – Who wins?
In the realm of organisational success, the debate between strategy and culture has long been a topic of discussion. While a well-crafted...

Sales and Marketing alignment - crucial element for company’s success
We'll explore the paramount importance of sales and marketing alignment and delve into actionable strategies to achieve this synergy well.


Avoiding the Pitfalls: 7 Common Mistakes of Sales and Marketing Leaders
In today's business world, the collaboration between sales and marketing teams stands as a cornerstone for success. However, despite this...

TOP data points for SALES & MARKETING teams
As we have been discussing the importance of data-driven decision-making and why it’s one of the main elements behind sales enablement,...

3 elements behind a successful sales enablement
A little disclaimer: these 3 elements are not the “market-leading” or renowned industry “best practices”. These are 3 things that I...

The power of a great customer experience
For years it has been spoken about the importance of providing your customers with a great experience. Now, let's look into how revenue...

importance of Sales and marketing alignment
In the dynamic landscape of today's business, one crucial aspect often overlooked is the synergy between the sales and marketing...

The chicken or the egg... Sorry, I meant sales or marketing
As I became more and more exposed to the way different organisations are setting up their sales and marketing teams, it provoked some...

Marketing budget? Never heard of it...
This one goes to all the marketers who have the pleasure of working with no marketing budget. Never heard of that kind of setup? Well...
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