INSIGHTS

It’s a tough world out there - the competition is not only becoming more severe and pressing for most of us, but new companies popping up...

“We’re all in Sales” - what a controversial idea, or is it? Ever thought about how someone in accounting might be influencing your...

Focusing on customer retention and maximising Customer Lifetime Value (CLV) can be significantly more profitable than acquisition. But...

Revenue operations (also known as RevOps) align sales, marketing, and customer success teams towards a common goal. The result? According...

Jumping on one of my favourite topics here again – the “old” vs “new” way of looking at the sales funnel. In its classic form it finishes...

Sales and marketing functions still may seem distinct in a lot of organisations, but their interdependence is undeniable. However, both...

The concept of sales enablement first appeared about 25 years ago. And it became especially "popular" in the last 5 or so years. However,...

In the realm of organisational success, the debate between strategy and culture has long been a topic of discussion. While a well-crafted...

We'll explore the paramount importance of sales and marketing alignment and delve into actionable strategies to achieve this synergy well.

In today's business world, the collaboration between sales and marketing teams stands as a cornerstone for success. However, despite this...

As we have been discussing the importance of data-driven decision-making and why it’s one of the main elements behind sales enablement,...

A little disclaimer: these 3 elements are not the “market-leading” or renowned industry “best practices”. These are 3 things that I...

For years it has been spoken about the importance of providing your customers with a great experience. Now, let's look into how revenue...

In the dynamic landscape of today's business, one crucial aspect often overlooked is the synergy between the sales and marketing...

As I became more and more exposed to the way different organisations are setting up their sales and marketing teams, it provoked some...

This one goes to all the marketers who have the pleasure of working with no marketing budget. Never heard of that kind of setup? Well...